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Inbound marketing vs Outbound marketing
Inbound marketing vs Outbound marketing? Which one is better
Inbound marketing is the process of generating qualified leads to your company by creating content designed specifically for your target audience. By being so much helpful and relevant, leads find their way to your site. Your content keeps repeating them to come again and again, and they become your long term clients and brand advocates.
Outbound marketing is simply the opposite of inbound marketing. It mainly focuses on being invasive and disruptive, rather than helpful. Sometimes it is also known by the name as “interruption” marketing, it involves trying to get the company’s message out to as many prospects as soon as possible, hoping that it resonates with a few of the potential buyers. Some of the common forms of outbound marketing include direct mailing, cold calling, and advertising.
In this era of digitalization, inbound marketing wins when there comes to a point of generating qualified leads, closing sales, and winning customers. This is mainly because inbound marketing is more focused towards today’s prospective buyers who want to do business with companies that understand their needs and can provide real solutions. So, we have compiled four reasons why inbound marketing is superior to outbound marketing:
It’s less expensive: Outbound marketing is more expensive. As you have to mail materials and buy TV, radio, and magazine space for your ads. Moreover, inbound marketing is affordable and can be implemented by any company with respect to the budget and affordability. All that’s required is an ability to create high-quality content with, social media, and your website to attract your target audience.
2. It ensures your message is heard: In today scenario, audiences are tuning out messages that are delivered with the outbound marketing. They ignore commercials and print advertisements and consume only the content that will attract and interests them. Inbound marketing simply puts your message in front of people who are interested in what you have to say.
3. Bring engagement among the audience: Outbound marketing talk more about people and telling them why they should be interested in your product or service, inbound marketing brings engagement among your audience. It draws them in and starts a dialogue. It encourages them to comment/like/share on your posts and participate in the discussion among a different set of people. This engagement means that they are more open to receiving your message, and are more likely to become long-term customers.
4. It’s more effective: Some of the old techniques like direct mail, advertising, and cold-calling are simply ineffective and inefficient. According to a survey which is conducted in 2017, inbound marketing is proven to deliver 54% more leads into the marketing funnel than those of the traditional outbound marketing tactics. Because it’s so much more effective, inbound marketing is a much better thing to invest your company’s time, money, and yes resources too.